Benefits of blogging for businesses in 2020: Inbound marketing in digital marketing
Many business owners fail to understand the benefits of blogging for their businesses. It’s a situation we run into with many of our clients — the question they ask, ‘why blogging is important for business or what is the purpose of a blog for business?’
Clients understand blogging is something that successful websites do. For most of them blogging is a task at the bottom of the to-do list. Time being spent on blogging is usually considered a waste of resources that could be better spent elsewhere.
The main reason why blogging is important for business is to increase their visibility. Put simply, the more blog content is created, the more opportunities show up in search engines and drive organic traffic to the website. Blogs provide the perfect platform to strengthen on-page SEO.
Whether you own a small business or a well-known established company, blogging forms an integral part of an online content marketing strategy. It is through these well-written and informative blogs that the visitors can gain in-depth knowledge about the company and the products and services offered. Blogs form an integral medium to convert visitors into future customers.
The benefits of blogging are for the following reasons:
- It helps drive traffic to your website
Raise your hand if you want more visitors. Let us think about the ways.
- They type your name right into their browser, but that’s an audience you already have.
- You pay for traffic by buying an email list, blasting them, and hoping some open and click through on the emails. It is unsolicited and mostly annoying.
- You pay for placing paid ads, which is quite expensive. But remember the day you stop the money, your traffic stops coming, too.
So, how to drive traffic? In short: blogging, quality content writing, SEO friendly formatting, backlinks. Let us agree, hardly anyone of us has websites with tons of pages, and not very often we update those pages. Here blogging comes to the rescue.
Every time you write an SEO-friendly blog post, your website gets filled with relevant content about the appropriate keywords and search phrases your client is using, and this way you acquire a higher page rank with search engines. The more consistently you blog the more frequently the search engine spiders will come and crawl your site and when they see new content, they will determine that your site is actively being managed and is more relevant than static websites.
Also, another benefit of blogging is to get discovered via social media. Every time you write a quality content blog post, you’re creating opportunities wherein the blog gets shared on social media platforms like Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.
- It helps convert that traffic into leads.
Now that traffic has started coming to your website through your blog, there comes an opportunity to convert them into leads. Companies with blogs produce an average of 67% more leads monthly than companies that do not blog. As leads keep coming back again and again to read your latest blog post, you are building a relationship, nurturing them, establishing brand trust, and taking them through the customer journey. Quality content writing is the best way to strengthen the connection with your prospective clients. Blog posting gives you a chance to directly engage with the user, their queries which otherwise are not attended on the website. These interactions also help you to understand if your audience is getting the information they need from your blogs and help you know whether your keywords are showing results. The result? When it is time for your leads to make a purchasing decision, your brand will be on top of their mind. That is when conversions happen.
- Insight into Your Audience
The advantage of blogging is it helps you develop your thinking skills in two important ways. Firstly, to come up with topics for a regular blog makes you think like your customers. When writing quality content for blogs, you constantly keep thinking about what the reader wants to know, how to best impart that knowledge, and how to move the reader to take action.
Secondly, blog analytics reveal much about the way your web visitors think and feel. Capturing analytics for your blog helps you understand what topics are most popular among your readers, which content they share on social media, and even what time of day they read your content. The more you know about your leads, the more empowered you are to nurture them and get them all the way through the sales funnel.
- How to become an industry leader by writing blogs
It doesn’t matter how big or small your business is, if you can educate your audience by blogging, then it is the best way to build trust and establish your clout in your industry. It is very important for you to write content that is valuable, it helps you bring credibility to your page, your business because you are proving to people that you have experience in the field, and people can rely on that.
Write consistently to become the “go-to” website within your industry or in your particular niche, which will eventually lead to higher traffic and conversions.
Conclusion
Blogging is an important part of digital marketing. It helps drive traffic to your website, generate new leads for your company, nurture those leads, and gives you increased insight into your customer base. Blogging is cost-effective and generates results in terms of a positive return on investment.