WHY PAID ADVERTISING IS IMPORTANT?

In this article, we’re going to discuss what are the benefits of Paid advertising & why paid advertising is important?

Online advertising is a vital part of the way we market products and services in today’s time. Business owners and start-up founders have started to understand the purpose of online advertising in today’s competitive scenario.

They firmly believe in online advertising for business and the benefits of paid advertising. In the early days getting visible on the web amongst your target audience was far simpler than these days as algorithms didn’t reign supreme. But things are difficult now since every business is targeting a different audience and different locations. Hence one needs to implement a strategy that effectively uses different types of online advertising for your business. You might have an outstanding product or service, but without showing it to the right audience it may as well not exist.

An effective online marketing strategy has many aspects, one of which should be paid advertising. With the surge in competition gaining quick exposure is vital for building up a strong customer base.

If you’re entering the world of online advertising, it’s important for you to have a deep understanding of the following basic questions:

• What is paid advertising?
• What are the types of paid advertising?
• Why you should do paid advertising for your business or why paid advertising is important for your business?

To help you make the right decision we are doing a detailed discussion of paid advertising and how useful it is so that you can make one of the best decisions for your business.

What is paid advertising?

Online paid advertising is the purchase of ad spots on media channels to attract internet traffic or broadcast your message to reach your target audience.

It is a part of digital advertising that includes sponsored content to promote a company’s product or service to increase traffic, sales, and conversions through clicks, and ultimately increase revenue.

Paid search advertising can give you an advantage over your competitors while driving more qualified leads back to your site.

HubSpot compiled some insightful marketing statistics where paid media comes in:

• 63% of companies agree their top marketing challenge is generating traffic and leads
• There was a 220% increase in year-on-year ad spend on Instagram Stories
• 95% of all paid search ad clicks on mobile come through Google
• Banners and social media ads are the top display ad types

What are the types of paid advertising?

The most common paid advertising methods are:

• Pay per click advertising

What are PPC ads and what are the advantages of PPC? Pay-per-click (PPC) ads are specifically used to direct traffic to a particular website.

An advertiser pays when the ad has been clicked on by a user or a visitor.

The simplest definition of a PPC ad is the amount that is spent to have an advertisement clicked on. PPC ads that are placed on search engines involve advertisers bidding on keywords and key phrases that are relevant to their target audience and target market.

PPC ads have been an effective paid advertising strategy for many years and don’t show any signs of slowing down anytime soon. PPC visitors are 50% more likely to make a purchase than an organic visitor.

Hence it’s clear why pay-per-click advertising must be a part of your digital marketing strategy as an effective way to spend your marketing budget.

Contact us to know more about how to run a PPC ad campaign.

• Social media advertising

Social media advertising is one of the easiest and most effective ways to ensure your message reaches your target audience. Online social media advertising includes using different platforms to reach their goal. Each platform is different, has a different audience, and serves a different purpose. 57% of millennials surveyed agreed that the ads they’ve seen on social media are more relevant to them than before.

1. Facebook ads — Online advertising on Facebook allows both text and photos to be displayed for maximum engagement.

Facebook ads help achieve various campaign objectives like building awareness, send traffic to the website, generate leads, encourage app installs, create online conversions, make catalog sales, or drive traffic to offline stores.

Facebook helps target audiences based on demographics, interests, and geography which makes it a great platform to get started with social media advertising.

Contact us to know more about how to advertise on Facebook.

• Twitter advertising — With a Twitter ad, you can set up campaigns based on an objective that aligns with your business goals. Twitter allows you to choose the objective of your campaign, like tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs.

Twitter allows a maximum daily budget and maximum cost per action and also promotes your account to attract new followers.

Twitter accounts on average reach 30,000 additional people per month and gain an average of 30 new followers.

Contact us to know more about how to advertise on Twitter.

• Instagram advertising- Facebook owns Instagram which has more than 1 billion monthly active users and leads amongst social media platforms with one of the highest audience engagement rates in social media.

58% higher than Facebook and 2000% higher than Twitter.

Instagram is most popular with millennials with plenty of Gen-X also using the platform. The best feature of Instagram ads is that the ads can be linked directly to a product page or other landing page, allowing for direct engagement for conversions.

Contact us to know more about how to advertise on Instagram.

• LinkedIn advertising- LinkedIn is a social media platform that revolves primarily around the B2B community.

LinkedIn has an approximated 227 million monthly userbase evenly split between male and female

wherein 61% of users fall into the age bracket of 30–64 years.

At LinkedIn, you can find the highest quality leads particularly in certain industries like recruiters, secondary education, and high-end B2B products and services.

LinkedIn is most suitable for B2B advertising unlike most social platforms, which focus on B2C advertising.

Contact us to know more about how to advertise on LinkedIn.

• Video advertising

Video ads are ideal for the younger generation as they show the strongest preference from brands.

Video advertising helps in building brand identity and are a good option for channelizing users towards other targeted forms of marketing.

As per the stats, 48% of marketers plan to add YouTube to their content strategy, and 43% of viewers want to see more video content from markets. YouTube has implemented video ad strategies for its users wherein businesses only pay when someone engages with an ad.

With the convenience of targeting and customizing, businesses are rapidly moving to the video ad genre. Hubspot reports that Video ad spending is expected to show an annual growth rate between 2020 and 2024 of 4.9%. Contact us to know more about what are video ads and how to advertise through videos.

• Remarketing or retargeting

Remarketing also called retargeting means an advertising option that allows you to deliver targeted ads to people who visited your website and didn’t convert.

Remarketing is a great way to stay in front of potential customers, drive consideration, and brand awareness while they make up their minds. It is a cookie-based technology that literally follows the user around the internet, in order to remarket them.

Statistics show 98% of users leave the website without converting right away, so these users are targeted by hints (ads) reminding them about their previous interest.

If you are wondering how to do Remarketing, there are different types of Remarketing:

1. Video Remarketing (Google Ads): Your ad is shown as pre-video ads on YouTube and other Google display partners to people who have previously visited your site.
2. Search Remarketing (Google Ads): Your ad is shown at the top of the search engine results to people who have previously visited your site and searching for specific terms or services.
3. Display Remarketing (Google Ads): Your ad is shown as display ads on other websites within the Google display ad network.
4. Social Media Remarketing: You can do Remarketing on Facebook or LinkedIn to serve ads to people who have visited your website while they browse the social media platforms.
5. Customer List Remarketing: With both social media marketing and Google Adwords remarketing, you can upload lists of contact information that your customers have given you.

• Display advertising or Digital display advertising

Display advertising also known as banner ads are shown to your target audience whenever they are browsing for specific terms or services but not searching for your product or service.

Display ads work because people react better to visual content that is accompanied by a visual example.

The Google Display Network accounts for 20% of all AdWords traffic, provides coverage to over 90 percent of all internet users, and is continually expanding.

Also, it is important that advertisers understand correctly how to utilize the power of Google Ads Display Advertising to promote their business to relevant audiences across the internet.

Display advertising on Google lets you segment and target users in a variety of ways that make this form of paid advertising a potentially lucrative platform for advertisers.

Contact us to know more about how to advertise on Google.

Why you should do paid advertising for your business or why paid advertising is important for your business?

Now that you have understood a bit about paid advertising, the types and the benefits, you must know why should you use paid advertising over other methods of advertising?

1. Paid advertising reaches where your customers are.

The best part of using paid advertising is that you can target your ads very well.

Facebook’s targeted campaigns are 89% accurate and also gives advanced targeting options with the help of which businesses are able to target based on location, demographics, interests, and behaviors.

2. Paid advertising increases your company’s credibility.

When people see an advertisement for a company (especially a good one) they instinctively assume that the business has money which as per them means the business is doing well, which means there are other customers.

3. It’s not as expensive as you think.

It is true that some keywords on Google can burn your pocket per click, but the strategy is to play smart.

With millions of keywords out there you don’t need to focus on the expensive ones and instead target 50–100 cheap keywords and get as much traffic as the big ones.

This strategy works effectively and allows almost any business to experience the power of paid advertising.

4. Paid advertising gives access to powerful monitoring and analytics.

Online advertising allows you to measure results and see how individual campaigns are doing.

From viewing demographic information to the devices people are using most frequently when they interact with your ad and knowing what time of the week or month your ads get the most response, everything can be monitored and that data can be later used to get more accurately target prospects in the future.

Paid advertising has all tools that can give you access to powerful resources that can help you make insightful business decisions.

Paid advertising is a win-win situation for both consumers and businesses.

However, what must be remembered, is that having ongoing organic content is equally imperative and critical.

Even though the reach of organic posts will be far less than of paid advertisements, these organic posts will be visible to those who are looking, including visitors to your social profiles and pages.

A right mix of both paid and organic content will eventually allow seamless engagement and a boosted ROI. As an online digital marketing agency in India, we help our clients with all types of paid advertising and other marketing services looking to promote business locally and nationally.